You’ve decided you have to have a firm video and need to employ a video production organization. Unless you know precisely what you want and how you want it made, picking a production corporation can be a daunting procedure. Issuing a request for proposal (RFP) can be the greatest means of sourcing video production talent if you are seeking for input from authorities – some new concepts on how finest to convey your message. By providing the production corporation facts in important locations you will be supplying necessary information required for a meaningful quote. Here are some guidelines and necessary facts for your RFP:
1. In your RFP give a short outline of the video goal – to create far more web leads, to educate viewers about a new solution or approach, to generate excitement around a new product launch, and so on. This will assist the video organization determine your goals and objectives.
2. Give video production agency of the length of the video. Remember, much less is more, especially with internet video. Intro organization promo videos are finest kept 2-3 minutes lengthy. Educational videos can be longer but generally maintain in mind the video need to be focused and hold the viewers’ interest. If you want your video to cover two distinct topics consider developing two separate brief videos. Supplying the video length(s) will give the producer facts needed for quoting.
3. Specify the shooting place – your workplace or plant or do you need a studio?
4. What is the needed style of your video? The video could be a solution demo, testimonial interviews, message from the President, solution comparisons…detail as a great deal as you can.
5. Who will be in the video? Staff members, plant workers, happy buyers, skilled actors?
6. Do you require expert narration or will business employees deliver the dialogue and narration?
7. What is your timeline? When do you want the completed solution?
8. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a mixture of formats?
9. Do you have a budget in mind? This may sound at initial like you are opening a Pandora’s box, nevertheless, if you envision a video with higher production high quality but never give facts that would lead the producer to this conclusion the producer may perhaps quote on a production level that does not meet your expectations. 1 way around this is to ask for production value selections. For instance, with a spending budget of $2000 (or significantly less) what can you deliver? What can you offer for $4000 or $10000?
Often recommend how you want the RFP response structured. For the sake of comparing responses you could ask the quoted price tag stated in the cover web page. You could have a detailed list of information needed in a certain order such as:
Cover Letter, Contact Information, Production Crew, Project Production Approach, Work Plan, Relevant Project Experience, 3 Client References, Detailed Quote, DVD Demo Reel
Constantly state the RFP closing date and time for responses, how responses must be delivered (tough copy, email or each) and that late responses will not be regarded.
Have you noticed a video style you truly like? If so, present a link so the Producer can get a much better idea of what you want.
For bigger projects you can ask for:
• A Video Remedy. A remedy is a statement of the project displaying that the producer understands what you want to obtain with your video and offers a summary how the video will be designed.
• A detailed operate program showing milestones at definite dates that you offer.
• Equipment list. This might help you ascertain which producer has the far better tools to do the job. If you or a member of your RFP team are not familiar with video/photographic gear this could be meaningless information and facts. Keep in thoughts numerous experts do not own all their equipment – they rent it to preserve pace with the newest and most recent out there. You could ask what gear they would use and how this would add to the all round production level of the project.
• Risk Mitigation. Recognize the attainable areas of risk and what plans will be in spot to minimize threat. This could cover crew replacement in case of illness, unfavourable climate situations and if anything happens, ‘what is Plan B’?
• You can even state your scoring system for responses, for instance 20% for expertise with similar projects, 20% project cost, 20% buyer references, 20% demo reel, ten% completeness of response, ten% understanding of project and top quality of response.
What to look for in a video RFP response? Right here are essential areas to assist you choose your ‘preferred producer’.
• Did the producer full the response in your expected format? If the response is incomplete, did not arrive just before the deadline or not in your stated format this ought to speak volumes.
• Has the Producer worked on similar projects? Do they have some understanding of your enterprise, product or service? Does it appear they researched your company prior to they designed a written response – did they do their homework?
• Examine their video remedy, method and function program. You are hiring pros who can bring you fresh ideas. A producers’ inventive talent is their greatest asset. How can they apply it to your project?
