Video is a single of the most powerful forms of promoting you can use.
It has the ability to connect with your customers on an emotional level, not feasible with other types of marketing.
With that connection comes the want to share your content and it’s that sharing that offers you the energy and potential to reach previously untapped markets.
Video sharing happens when you connect with your viewers on an emotional level. Your story has to resonate with them (that is why we’ll hold telling you, till we’re blue in the face, that your videos have to not be commercials), pull at their heartstrings leaving them feeling compelled to pass your message on to their mates.
But do not just opt for the lame cute kitten video. What you produce need to be related to your enterprise if it is to have the desired impact. That’s where wonderful ideas, sturdy stories and social challenges come into play.
Aligning your brand with social challenges.
According to the 2013 Cone Communications Social Study (US based), 83% of respondents said they would like brands that supported social causes. Brad Neal that, but 41% mentioned they have purchased a item for the reason that of its association with a certain social result in.
There’s some food for believed.
A good instance of this is taking place right now.
Have you seen the recent ‘Chain of Good’ advert from Innocent Smoothise? It shows how, by shopping for an Innocent Smoothie, Mark helps a family members in Uganda.
Not only is the video effectively place together, it simply gets their message across – by purchasing their solution you will be straight helping families in Uganda make a improved future for themselves.
One more example is from Pantene. Their main audience is ladies so their ‘Labels Against Women’ video is a potent reminder of gender bias, an concern that their target industry cares about.
Supporting social causes
Just before you rush out and generate your video, it’s vital you give careful consideration about which cause you make a decision to help.
As with the Pantene instance, it need to be one thing that matters to your audience.
It is critical not to align with a social bring about just because you think it will be helpful to your organization. Rather, you have to appear at what will assistance you build better relationships with your prospects.
If you can demonstrate your concern for a thing larger than your firm and that holds particular significance to your clients, you’ll be on to a winner.
