Every generation has its fashion fads. Be it in clothing, automotives or other accessories, folks are always bound to get something to have a collective ‘crush’ on. And inside our generation, the current generation that’s, the one item – at least as far as wrist watches go – that has been ‘lucky’ enough to catch the fancy of a lot of people is the black dice watch. In some circles, the black dice watch is fast replacing what were traditionally considered top watches. In these circles, you mention one of the classically popular brands, and you get rolling eyes: what you are talking about is indeed ’20th century’ appears to be the collective feel. In the same forum, you mention a fresh generation watch just like the black-dice watch, and suddenly, you see flickers of fascination with your audience.

So why is stone polyhedral dice which makes the black dice watch so popular, you ask.

Well, to begin with, the black-dice watch is so popular because it is known as ‘fashionable.’ It is really a generational thing, and the folks who think about this ‘their generation’ also consider the black dice watch a fashion statement. Being seen wearing the black dice watch sends the message that you will be ‘in.’ Not knowing what the original black dice watch is, on the other hand, sends the message you are ‘out.’ This is the way the generational fashions cycles work. So how exactly does the black dice watch become considered a fashion statement, you ask. Well, the make of it is one factor. It appears to be aesthetically designed with today’s fashion-conscious person in mind: a package that heralds from afar that it is a classic ‘designer watch.’ The endorsements it has received (by way of being seen worn by fashion icons of these times) also go a long way towards making it be considered part of what makes an individual look fashionable.

The black dice watch is not only a fad. In other words, its popularity isn’t just a product of empty hype. Even the pragmatic watch shopper, who cares more for practicalities in a watch (rather than how ‘fashionable’ a watch happens to be) will still discover the black dice watch irresistible for several things.

For starters, the black-dice watch is fast gaining a reputation for durability. The makers of it say that this can be a durable watch, alright, but lots of people are not likely to take their word for it. We are usually quite skeptical about these things. So someone buys the black dice watch, subconsciously fearing that it could come apart the next morning. Another morning comes, and the watch is still intact. The next week, the watch is still intact. The next month, the watch is still intact. Another year the watch is still intact, looking like new, and the individual shares the experience with another one, who subsequently shares with just one more one…in order that it becomes a reputation.

So confident, in fact, are the makers of the black-dice watch, that they are offering it with a complete one year guarantee. Obviously, to provide such a guarantee, they need to be pretty sure they have a quality product.